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Crash Reduction Fortnight
MAY 18- 31, 2009
Three Southern Tasmanian councils have united in a campaign to help reduce the road toll.
The Crash Reduction Fortnight project launched Monday 18th May, 2009 is the first major initiative to be undertaken by the Road Safety South partnership between the Hobart City, Huon Valley and Kingborough Councils and the Department of Infrastructure, Energy and Resources.
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CRASH REDUCTION FORTNIGHT MAY 2009
Three Southern Tasmanian councils united in a campaign to help reduce the road toll. The Crash Reduction Fortnight project launched Monday 18th May, 2009 was the first major initiative to be undertaken by the Road Safety South partnership between the Hobart City, Huon Valley and Kingborough Councils and the Department of Infrastructure, Energy and Resources. A public education campaign, reinforced by enforcement throughout the three municipal areas over a 2-week period from 19 to 31 May, aimed at educating people about all road crashes - not just fatalities - and their consequences. High speeds and risk-taking behaviour continue to push our road toll higher, despite constant pleas from road safety authorities for everyone to slow down and give their undivided attention to the driving task. And then there is the “silent” toll of those left permanently injured in body or mind, requiring ongoing surgery and perhaps life-long care. The focus of the Road Safety South campaign was on promoting safe messages through radio in the form of advertising and on-air promotion. Samples of the radio advertising campaign are available for audio download at the bottom of this page. A key message from the campaign was: Road safety is everyone’s responsibility every time you get behind the wheel.
Do you know? There were 40 fatalities recorded for 2008. Features associated with the 40 fatalities included, the high proportion of vehicle occupants, an increase in motorcyclist fatalities (accounting for 20.0% of fatalities), the predominance of driver inattention, exceeding the speed limit, alcohol, vehicle defect, drugs and excessive speed for the conditions/circumstances as the identified contributing factors in fatal crashes. The predominance of fatalities in high speed zones. There were 235 serious injuries recorded in Tasmania in 2008 (NB. Serious injuries refers to all injuries where the road user is admitted to hospital for more than 24 hours) Features associated with the 235 serious injuries include: the high proportion of vehicle occupants, accounting for almost two thirds of serious injuries, the 17-29 and 30-49 age groups accounting for 65.1% of all serious injuries, the high proportion of serious injuries in high speed zones and the predominance of driver inattention, alcohol, inexperience, and excessive speed for the conditions/circumstances as the identified contributing factors to serious injury crashes Speeding remains one of the major causes of crashes on Tasmania’s roads Recent Tasmanian figures indicate that the cost of an 18 year old male with acquired brain injury as a result of a road crash will be $12 million in care, support and medical fees over his lifetime. Road crashes in Tasmania cost the State on average nearly $500 million a year. Radio Advertisements: Road Safety South have produced 5 Radio Advertisements which will air during Crash Reduction Fortnight. 1. Listen Online: 2. Listen Online: 3. Listen Online: 4. Listen Online: 5. Listen Online:
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